Improve your fundraising by going online
Non-profits are increasingly looking for more effective and efficient ways to raise funds, particularly in the current economic climate. Sending direct mail to elicit donations is no longer very effective, as 65% of Australians don’t respond to this method at all1. Research also shows that it costs charities 10 times more to acquire donors using offline versus online methods2.
As a result, non-profits are turning to the web to accept donations, with global online giving surpassing US $20 billion3. Experience shows that moving online can help non-profits lower the cost of acquiring new donors, double the average donation value, attract a younger donor base, and streamline the payment administration process.
PayPal is an online payment service that enables non-profits to receive donations and payments online easily and safely. More than 100,000 non-profit organisations around the globe, including Connecting Up Australia, rely on PayPal to process funds. In 2008 alone, PayPal helped non-profits raise more than US $850 million in online donations.
As PayPal is Australia’s preferred way to pay online4 with more than 5 million accounts in Australia and 193 million accounts worldwide, non-profits can also tap into a broad donor base.
It’s easy for a non-profit to start accepting online donations with PayPal. Connecting Up is giving the chance for two organisations from the first 20 that sign up for a PayPal account through the Connecting Up referral process to win an iPod Touch. To find out how, please visit www.connectingup.org/paypal.
To see why PayPal is connecting Up and donortec online payment provider click here
1 Giving Australia Report 2005
2 2007 Kintera survey of 1100 non-profits
3 Source: tedhart.com and Harvard University Initiative on Social Enterprise ©2008 Ted Hart
4 When compared to other online payment systems and individual credit card brands, Nielsen Online Consumer Report 2H 2008
